Research & Development

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Our seasoned professionals comprise of methodical Market Research Analysts who survey customer preferences & statistical data to support you during in the decision making process regarding product designs, prices & promotions. We analyze autonomously qualitative data, trends, strategies & competition aiming at increasing competitiveness.

• ​We collect data on consumers, competitors & market place & consolidate information into actionable items, reports & presentations
• We understand business objectives & design surveys to discover prospective customers’ preferences
• We compile & analyze statistical data using modern & traditional methods to collect it
• We perform valid & reliable market research SWOT analysis
• We interpret data, formulate reports & make recommendations
• We use online market research & catalogue findings to databases
• We provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales & methods of operation
• We valuate program methodology & key data to ensure that data on the releases are accurate & the angle of the release is correct
• We remain informed on market trends, other parties researches & implement best practices